BIG PLAYERS, BIG MONEY!

Calgary magnet for big players
Claudia Cattaneo
Financial Post; Sept. 26, 2011

Like the rest of the country, Calgary has seen its ups and downs over the past decade, but what hasn't changed is its ability to attract corporate headquarters.

The latest one landed last week, when Aecon Group Inc., the largest publicly traded construction and infrastructure development company in Canada, opened a co-head office in Calgary to support activity in Alberta, British Columbia and Saskatchewan. It mirrors its long-standing legal headquarters in Toronto. Each office will employ 15 to 20 people.

The move, announced in the middle of another scary week in the markets, reinforces a trend that, if it continues, could see Calgary surpass Toronto in the next 10 years in terms of the number of headquarters, said Wilf Gobert, chairman of Calgary Economic Development (CED).

Calgary already boasts Canada's highest concentration of headquarters relative to its population.

The trend seems to be progressing as companies look past fears of a recession and establish roots in the city on long-term expectations that Alberta's energy-based economy will remain vibrant.

"We are involved in three basic sectors - the resources sector, the energy sector and the transportation sector," Aecon chairman and CEO John Beck said in an interview. "We don't see slowdowns in any of those sectors."

Aecon joined Brookfield Residential Properties and Native American Resource Partners in opening headquarters in Calgary this year. Universal Power Corp., Stream Oil & Gas Ltd., Petromanas Energy Inc., Osborne Interim Management made Calgary their home base in 2010.

Calgary's metropolitan area increased its headquarter count by 55.7% between 2001 and 2010 - to 123 from 79, according to figures compiled by CED from FP 500 data.

In contrast, headquarters in Toronto's metropolitan area declined by 18% over the same period - to 260 from 317.

The only other Canadian city that had a bigger growth rate was Edmonton, which grew its headquarters by 64.3% - to 23 from 14, between 2001 and 2010.

"Generally speaking there is a shift from East to West," Mr. Beck said. "We are just part of that shift. We see more growth in the West in terms of population growth, we see growth in terms of exports to Asia. Voting power is moving towards Western Canada. I would say that the normal thing that would follow that shift would be a continued addition of head offices in the West."

The growth in head-office jobs shows up in office leasing, which is moving at a record pace. According to CED, 1.5 million square feet of office space was leased in the first six months of 2011 in downtown Calgary. In contrast, in the Greater Toronto Area, where the leasing market is four times Calgary's size, 1.2 million square feet were leased over the same period.

The leasing reflects the arrival to the Calgary scene of new energy players such as China's state-controlled oil companies. While they may not be part of the head-office tally, they are setting up significant subsidiaries and buying up condos to house their expatriate workers. PetroChina, with offices in the Sun Life Plaza, has the largest presence. Sinopec is in Bow Valley Square. Cnooc Ltd. is flying people in and out, but is expected to have a large permanent office once its acquisition of Opti Canada Inc. is finalized.

The influx of Chinese money is so large there are calls for direct flights between Calgary and Beijing, bypassing Vancouver, even as British Columbia steps up efforts to establish itself as Canada's gateway to Asia.

Aecon opened a Calgary co-headquarter in the city's core to better serve its clients and further develop its business, Mr. Beck said. A third of its $3-billion in annual revenue is coming from projects in Alberta, where its clientele includes Syncrude Canada Ltd., Suncor Energy Inc. and ConocoPhillips.

Mr. Beck doesn't expect a repeat of the oil sands cancellations that resulted from the financial meltdown three years ago.

"That was at US$30-US$35 oil. We are at US$80 to US$90, so I think we are far away from that," he said. "A lot of the commitments that have been made can't be stopped. Production has to continue."

Bruce Graham, president and CEO of CED, said Calgary's exceptional headquarter growth is based on the strength of energy and other commodities and is unique in Canada.

In addition to drawing energy companies, Calgary is attracting industries that are accommodating that growth, such as procurement, finance, construction, he said.

"It demonstrates the optimism and the activity that is happening, despite the somewhat mixed signals that we are getting in the global markets," Mr. Graham said from Montreal, where he was part of a campaign last week with Calgary Mayor Naheed Nenshi to recruit workers and businesses to the city.

But, Mr. Graham said, "We are not an island. Hopefully things settle out globally because obviously we need the marketplace to accommodate the production that we are putting on stream."