PREP WORK

Getting ready to sell? 10 staging tips to wow home shoppers 

By Lucie Brand 

The Globe and Mail September 4,  2013

1. Start with a change of mind

Too often investors/home owners become either too emotionally attached or not attached at all. I have worked with investors who were renovating a property and blew their budget on some obscenely expensive tile they “had to have” and had nothing left for furnishing the place. On the other hand I’ve worked with landlords who did not see the value in painting a place that had gone through 3 tenants! Looking at a property from a buyer’s perspective is key.

Take a tour with a realtor or a staging professional and get some outside opinions on what areas you should focus your dollars on and what’s needed to get the maximum offers.

2. Maximize curb appeal

The outside should draw people inside. Neatly trimmed bushes, mulched beds, weeded lawns all help make that crucial “first impression”. Freshly painted front doors with new mailboxes and house numbers are easy ways to create maximum impact without breaking the bank. Adding seasonal urns by the front door for some colour are another way to brighten up concrete steps or boring brick.

3. Choose neutral colour palette

Bold colours are great for living, but not for selling. Light and Bright should be your motto! Stick with a warm, neutral palette like tans, taupes and greys. Avoid dark colours, especially in small spaces (like powder rooms). Keep the ceilings white to keep walls looking tall. Rule of thumb, if the walls haven’t been painted in over 2 years, now is the Time!

Return on investment: 109 per cent*

4. Let there be light

Lighting plays a vital role and is often overlooked when getting a property ready for sale. Dark hallways, rooms with little natural light, basements and bathrooms should be addressed. A minimum of a 2-bulb overhead fixture with maximum watt bulbs can transform a dingy area. There should be NO overhead receptacles without a light fixture! Consider adding pendant fixtures in dining rooms and eating areas. Big box stores offer affordable options in brushed nickel or silver fittings.

Adding ambient lighting is essential especially in areas where there is no overhead outlets. Adding table lamps and floor lamps will help brighten up any room and help your property appear as “light-filled” as possible.

Return on investment: 303 per cent*

5. Flooring

This is the other main area that always increases the value of a home. It will ALWAYS cost you less to replace worn carpet or add new flooring then to leave it to the new home owners.

Most purchasers are looking for reasons to discount their offers. Flooring is one of the first things buyers see when they walk in. If their first thought is “I will need to replace these floors”, I guarantee they are discounting their offers $5000-$10000 for condos and $7000 – $15000 for houses. Doing the work yourself will cost you a fraction of that amount.

Return on investment: 107 per cent*

6. It’s all in the details
Replace all burnt out bulbs, touch up any nicks and dents in high traffic areas, replace torn screens and fix leaking faucets. Once the fix ups are done it’s time to focus on the pretty stuff. Fresh linens in the bathrooms, a bowl of fresh green apples on a kitchen island, fresh flowers on a dining table or in the entrance way.

Adding live or silk greenery to bathrooms and adding a new crisp bedding set to the Master all help create the impression of a well-cared for home.

7. Clean, clean, clean

This may seem like common sense, but unfortunately it’s still the one area owners tend to try and shortcut.
This is the time to hire a professional cleaning company. Special attention should be placed on appliances, inside and outside of cupboards, baseboards and windows. Bathrooms should be scoured and if necessary use grout cleaner to get the tiles looking spotless!

8. Highlight best use of the space

Tenants may have liked to use the dining room as an office, but it should be shown with it’s intended purpose. Giving a room more than one function (i.e. guest room and office) is a great way to effectively show the space. In condos this becomes essential when space is at a premium.

Using small glass desks with a stool you can tuck in can creatively introduce a “work space” where one wouldn’t think possible. Adding a daybed to a den/office creates extra sleeping space. Determine what adds the most value to potential buyers in your neighbourhood and showcase the space accordingly.

9. Kitchens and bathrooms are the place to invest

If you have dated cabinetry, cracked and worn laminate counters, chipped or broken tiles, consider investing in repairing and upgrading these rooms.

If your budget is limited, changing cabinetry hardware to brushed nickel or silver knobs and handles will give it an immediate appeal. Consider painting cabinetry instead of replacing them.

Depending on the price point of your property it is often worthwhile to install stone counters. This immediately adds value and is very durable for long term use. If stone is not in the budget, consider a “stone– like” laminate counter. Recaulking around sinks and bathtubs is a simple improvement that can greatly improve the look of a bathroom.

Return on investment: 172 per cent*

10. Vacant properties sit, staged properties sell

Staged homes sell 2 – 3 times faster and up to 6 per cent more than unstaged ones**. People perceive staged units that are well decorated as worth more. Professional stagers know how to highlight the features of the unit and distract from any “not so desirable” features.

If your budget is limited consider focusing on the main living areas and at least one bedroom. If you can’t borrow furniture and artwork, rental companies carry everything from furniture to linens. Just keep in mind that the goal is to show people how to use the space effectively.

Return on investment: 299 per cent*

Remember that 79 per cent of buyers have already viewed your property on the MLS, make sure that your property stands out among the competition! Staging is your key to getting noticed and getting SOLD.

Photo By: Exterior Encounters

GEARING UP FOR THE COLD

10 ways to winterize your home — now
You'll get a season's worth of savings and peace of mind by taking a few steps in the fall to get your home ready for cold weather.
By Christopher Solomon 
MSN Real Estate

So you've pulled your sweaters out of mothballs and found your mittens at the bottom of the coat closet. But what about your house -- is it prepared for the cold months ahead?

You'll be a lot less comfortable in the coming months if you haven't girded Home Sweet Home for Old Man Winter.

With the help of several experts, we've boiled down your autumn to-do list to 10 easy tips:

1. Clean those gutters

Once the leaves fall, remove them and other debris from your home's gutters -- by hand, by scraper or spatula, and finally by a good hose rinse -- so that winter's rain and melting snow can drain. Clogged drains can form ice dams, in which water backs up, freezes and causes water to seep into the house, the Insurance Information Institute says.

As you're hosing out your gutters, look for leaks and misaligned pipes. Also, make sure the downspouts are carrying water away from the house's foundation, where it could cause flooding or other water damage.

"The rule of thumb is that water should be at least 10 feet away from the house," says Michael Broili, the director of the Well Home Program for the Phinney Neighborhood Association, a nationally recognized neighborhood group in Seattle.

2. Block those leaks

One of the best ways to winterize your home is to simply block obvious leaks around your house, both inside and out, experts say. The average American home has leaks that amount to a nine-square-foot hole in the wall, according to EarthWorks Group.

First, find the leaks: On a breezy day, walk around inside holding a lit incense stick to the most common drafty areas: recessed lighting, window and door frames, electrical outlets.

Then, buy door sweeps to close spaces under exterior doors, and caulk or apply tacky rope caulk to those drafty spots, says Danny Lipford, host of the nationally syndicated TV show "Today's Homeowner." Outlet gaskets can easily be installed in electrical outlets that share a home's outer walls, where cold air often enters.

Outside, seal leaks with weather-resistant caulk. For brick areas, use masonry sealer, which will better stand up to freezing and thawing. "Even if it's a small crack, it's worth sealing up," Lipford says. "It also discourages any insects from entering your home."

3. Insulate yourself

"Another thing that does cost a little money -- but boy, you do get the money back quick -- is adding insulation to the existing insulation in the attic," says Lipford. "Regardless of the climate conditions you live in, in the (U.S.) you need a minimum of 12 inches of insulation in your attic."

Don't clutter your brain with R-values or measuring tape, though. Here's Lipford's rule of thumb on whether you need to add insulation: "If you go into the attic and you can see the ceiling joists you know you don't have enough, because a ceiling joist is at most 10 or 11 inches."

A related tip: If you're layering insulation atop other insulation, don't use the kind that has "kraft face" finish (i.e., a paper backing). It acts as a vapor barrier, Lipford explains, and therefore can cause moisture problems in the insulation.

4. Check the furnace

First, turn your furnace on now, to make sure it's even working, before the coldest weather descends. A strong, odd, short-lasting smell is natural when firing up the furnace in the autumn; simply open windows to dissipate it. But if the smell lasts a long time, shut down the furnace and call a professional.

It's a good idea to have furnaces cleaned and tuned annually. Costs will often run about $100-$125. An inspector should do the following, among other things:

Throughout the winter you should change the furnace filters regularly (check them monthly). A dirty filter impedes air flow, reduces efficiency and could even cause a fire in an extreme case. Toss out the dirty fiberglass filters; reusable electrostatic or electronic filters can be washed.

5. Get your ducts in a row

According to the U.S. Department of Energy, a home with central heating can lose up to 60% of its heated air before that air reaches the vents if ductwork is not well-connected and insulated, or if it must travel through unheated spaces. That's a huge amount of wasted money, not to mention a chilly house. (Check out this audit tool for other ideas on how to save on your energy bills this winter.)

Ducts aren't always easy to see, but you can often find them exposed in the attic, the basement and crawlspaces. Repair places where pipes are pinched, which impedes flow of heated air to the house, and fix gaps with a metal-backed tape (duct tape actually doesn't stand up to the job over time).

Ducts also should be vacuumed once every few years, to clean out the abundant dust, animal hair and other gunk that can gather in them and cause respiratory problems.

6. Face your windows

Now, of course, is the time to take down the window screens and put up storm windows, which provide an extra layer of protection and warmth for the home. Storm windows are particularly helpful if you have old, single-pane glass windows. But if you don't have storm windows, and your windows are leaky or drafty, "They need to be updated to a more efficient window," says Lipford.

Of course, windows are pricey. Budget to replace them a few at a time, and in the meantime, buy a window insulator kit, Lipford and Broili recommend. Basically, the kit is plastic sheeting that's affixed to a window’s interior with double-stick tape. A hair dryer is then used to shrink-wrap the sheeting onto the window. (It can be removed in the spring.) "It's temporary and it's not pretty, but it's inexpensive (about $4 a window) and it's extremely effective," says Lipford.

7. Don't forget the chimney

Ideally, spring is the time to think about your chimney, because "chimney sweeps are going crazy right now, as you might have guessed," says Ashley Eldridge, director of education for the Chimney Safety Institute of America.

That said, don't put off your chimney needs before using your fireplace, Eldridge advises. "A common myth is that a chimney needs to be swept every year," says Eldridge. Not true. But a chimney should at least be inspected before use each year, he adds. "I've seen tennis balls and ducks in chimneys," he says.

Ask for a Level 1 inspection, in which the professional examines the readily accessible portions of the chimney, Eldridge says. "Most certified chimney sweeps include a Level 1 service with a sweep," he adds.

Woodstoves are a different beast, however, cautions Eldridge. They should be swept more than once a year. A general rule of thumb is that a cleaning should be performed for every ¼ inch of creosote, "anywhere that it's found." Why? "If it's ash, then it's primarily lye -- the same stuff that was once used to make soap, and it's very acidic." It can cause mortar and the metal damper to rot, Eldridge says.

Another tip: Buy a protective cap for your chimney, with a screen, advises Eldridge. "It's probably the single easiest protection" because it keeps out foreign objects (birds, tennis balls) as well as rain that can mix with the ash and eat away at the fireplace's walls. He advises buying based on durability, not appearance.

One other reminder: To keep out cold air, fireplace owners should keep their chimney's damper closed when the fireplace isn't in use. And for the same reason, woodstove owners should have glass doors on their stoves, and keep them closed when the stove isn't in use.

8. Reverse that fan

"Reversing your ceiling fan is a small tip that people don't often think of," says Lipford. By reversing its direction from the summer operation, the fan will push warm air downward and force it to recirculate, keeping you more comfortable. (Here's how you know the fan is ready for winter: As you look up, the blades should be turning clockwise, says Lipford.)

9. Wrap those pipes

A burst pipe caused by a winter freeze is a nightmare. Prevent it before Jack Frost sets his grip: Before freezing nights hit, make certain that the water to your hose bibs is shut off inside your house (via a turnoff valve), and that the lines are drained, says Broili. In climes such as Portland, Ore., or Seattle, where freezing nights aren't commonplace, you can install Styrofoam cups with a screw attachment to help insulate spigots, says Broili.

Next, go looking for other pipes that aren't insulated, or that pass through unheated spaces -- pipes that run through crawlspaces, basements or garages. Wrap them with pre-molded foam rubber sleeves or fiberglass insulation, available at hardware stores. If you're really worried about a pipe freezing, you can first wrap it with heating tape, which is basically an electrical cord that emits heat.

10. Finally, check those alarms

This is a great time to check the operation -- and change the batteries -- on your home's smoke detectors. Detectors should be replaced every 10 years, fire officials say. Test them -- older ones in particular -- with a small bit of actual smoke, and not just by pressing the "test" button. Check to see that your fire extinguisher is still where it should be, and still works.

Also, invest in a carbon-monoxide detector; every home should have at least one.

Photo By: ManfromSun

BATHROOM ORGANIZING

Bathroom organizing tips

By Jennifer Weatherhead

Style At Home

Bathroom organizing ideas that’ll help keep your bathroom clean, tidy and functional.

When it comes to keeping one of the most-used rooms in your home, the beautiful bathroom, clean and functional, it all comes down to getting and keeping your bathroom organized. With so many people in and out of this room, and so many products, towels and small appliances making their way into the bathroom, it can turn into a place of chaos. But with our expert organizing tips from designer Rosemary Carbonara, you can get your bathroom completely organized and be able to easily access everything you need in just a few steps.

Bathroom organizing: Get started with these essentials

Before making sure everything is in its place, you’ll need to invest in a few items to keep things clean. If you’re starting your bathroom from scratch with a renovation or a new home, it’s the ideal time to create some special nooks and built-in organizational options that will make keeping your bathroom tidy much easier. Here are Rosemary’s organizing tips for clean and functional bathroom decor:

-Opt for a soap dispenser rather than tray and a bar of soap to keep the sink area clean.

-If you’re starting from scratch, have your vanity float off the floor so that mopping and cleaning is made easier and dirt does not pile up against the toe kick.

-Install wire shelves in the corner or wall of your shower to keep soaps and shampoos off the shower floor. Or install a niche in your shower that can house showering products if you are adding a new tub or shower.

-Have a medicine cabinet at the back of your mirror to house those small items. If you are starting from scratch, design it to be recessed into the wall with the mirror on front.

-Make use of the space above the toilet with shallow shelves for storage of extra towels, washcloths, etc.

-Have drawers in your cabinetry – always opt for drawers over doors for easy access and visibility of products and small appliances.

Keep products out of sight

Unless you have a beautifully bottled skincare product, soap or scent, the best way to keep you bathroom organized is to keep items off the counter or sink, and stored in cupboards, your linen closet or drawers. Organize your products by need (for example, tooth care products, skincare products, makeup, etc.) and be sure to keep items that you use on a daily basis in the easiest spot to access. Invest in dividers and compartments to help keep drawers sectioned off for specific items.

Keep towels and shower items accessible

Shelving is key when it comes to bathrooms, especially if you are cramped on space and have a small area to work with. Rosemary’s favourite place to make use of is above the toilet.

“Shallow shelves above the toilet are great for storing towels,” she says. If you can’t add shelving above the toilet, Rosemary recommends purchasing a seagrass- or leather hamper-like container with a lid to store towels or items you want to keep out of sight.

And, as mentioned above, shelving in a shower (especially a small stand-up shower) is essential for holding shampoos, conditioners, body wash and loofas. Built-in shelving is ideal, but wire-hanging shelves also fit nicely in showers and tubs.

Make the most of your linen closet

Keeping your linen closet organized is another way to make life easier when it comes to a tidy bathroom. An organized linen closet allows you to store products you don’t use every day in baskets or drawers in a place other than your bathroom. It’s the ideal place for extra towels, cleaning products and small appliances such as curling irons and flat irons. Just make sure you keep it as tidy as your bathroom!

10 TIPS IN 2010

Ten ways to get more money from your home
Tim Kiladze
Forbes
Published: Wednesday, February 24, 2010

At last some hope for American homeowners: A week ago the National Association of Realtors reported that fourth quarter existing home sales surged almost 14% over the previous quarter. Still homeowners must be realistic; the median existing single-family home price remains 4.1% below 2008 fourth quarter levels, according to the same report.

The freefall in home prices may be over, but the buyers' market persists -- there's stiff competition to get a house sold for a good price. In a competitive market sellers need to make every effort for their properties to appear more attractive so they sell for more.

And it's the simple touches -- not the big renovations -- that often matter the most.

Clean and De-Clutter
HomeGain's 2010 Home Sale Maximizer Guide, which identifies key repairs to increase your home's selling price, says "cleaning your home and freeing it from all clutter can be the most important of all pre-sale activities." Suggested tips include organizing closets and storage rooms, removing all personal possessions and removing appliances from kitchen counters to free up the space.

Staging
Staging means dressing up your home by hanging artwork, putting out fresh flowers or turning on the fireplace in the winter. The techniques may seem basic, but a 2009 survey of Realtors found that $300 to $400 spent on staging can yield a $1,500 to $2,000 increase in home price.

Online Advertising
Most home buyers browse online listings, and good ads with video walk-throughs are clicked on 150% more than those without. Web appeal is more important than ever in selling a home.

New Front Door
Jean Nayar, author of Staged to Sell (or Keep), says a home's exterior can have a big impact on potential buyers. For cash-strapped owners, replacing the front door is a cheap exterior enhancement that can have a big impact.

"Tier 1" Renovation
Bill Carter, president of the National Association of Remodeling, recommends piecemeal renovations rather than complete overhauls, such as upgrading HVAC systems and hot water heaters, as well as installing double- or triple-paned windows. Homeowners who are able to get a small loan should invest in energy-saving projects and utilize the available tax credits.

Outdoor Entertainment Areas
Because of the recession, "people are starting to realize they've got to rethink their way of life," Carter says. He notices that families in warmer areas are emphasizing outdoor living space, such as patios and decks, rather than taking vacations.

Attic Bedroom
An attic bedroom is a great green renovation for families able to afford it. Instead of building an addition, homeowners can add space without increasing their carbon footprint. "You already have the roof and the joists and the walls there, so you can take advantage of costs already spent," Nayar says.

Inexpensive "Greening"
Installing water-conserving faucets and adding weatherstripping to movable joints are good, money-saving improvements for buyer and seller alike.

Pre-Sale Home Inspection
A pre-sale home inspection may not add value to your home, but it can certainly prevent loss, says David Tamny, president of the American Society of Home Inspectors. He says some homeowners are now advertising their completed pre-sale inspections as added insurance that their home is ready for sale.

Neutral Paints & New Carpets
It's easy to get lost in the suggestions for increasing home value, but a new coat of a neutral-colored paint and new (or shampooed) carpets are always a good base from which to start.


Look the Part

Louis Cammarosano, general manager of HomeGain, a real estate marketing company in Emeryville, Calif., stresses the importance of subtle yet crucial marketing tactics such as staging, or dressing up your home. "It's the same thing when you go for a job interview," he says. "You're looking at a person -- how they dress, how they speak. You're not looking at their credentials initially."

Last year HomeGain surveyed 1,000 real estate agents to determine which home repairs offer the biggest rewards. After ranking for return on investment, the survey found that cleaning and de-cluttering -- including removing personal possessions, polishing woodwork and glass and removing excess furniture -- is the most important. Spending US$100 to US$200 tidying up can increase a home price by US$1,500 to US$2,000.

Putting out fresh flowers, hanging artwork and turning on working fireplaces in the winter all can be equally helpful, but there are exceptions to the rule, Cammarosano says. In some parts of the country, including California, staging seems to matter more than it does in other places, where online presentation might be more important.

"Web appeal is the new curb appeal," says Julie Reynolds, senior director of PR at Realtor.com, which is run by the National Association of Realtors. She recommends making your home stand out online because "the value of a home is what a buyer is willing to pay." Ads that stand out often include walk-through videos; those that do are clicked on 150% more than those without, she says.

Sellers should also think about the type of buyers they have in mind. Targeting families? Make the house look lived-in. Hoping for a young couple to move in? Remind them that kid-friendly parks and other activities are nearby.

Renovate with Marketability in Mind

Certain renovations can also add value, but they don't have to be major overhauls. Jean Nayar, author of the book Staged to Sell (or Keep), which offers simple suggestions to add home value, says installing a new front door is an inexpensive exterior improvement. She also suggests replacing worn-out siding. New fiber-cement siding will generate the best return on investment, but vinyl siding will work for those with smaller budgets.

Bill Carter, president of the National Association of the Remodeling Industry, also stresses "piecemeal" renovations.

"Without HELOCs [home equity lines of credit], without property values, without lending, without people working, you're not going to see a big reach for [big renovations] yet," he says. He suggests upgrading HVAC systems and hot-water heaters, as well as installing double or triple-paned windows.

Outside projects can also add value, depending on geographic location. Particularly in warmer climates, consider adding a new patio or deck. But if you do have the budget for a big renovation, Nayar recommends thinking green.

"There is a trend in general to reduce your carbon footprint," she says. "Consumers are more aware of green living concepts and reducing your energy consumption because of the good that it will do the planet."

For example, creating an attic bedroom is a good way to add space to your home without using more energy. Plus, "you already have the roof and the joists and the walls there, so you can take advantage of costs already spent," Nayar says.

But thinking green doesn't have to be expensive. She also recommends installing weatherstripping and low-flow faucets as cheap alternatives.

Safety First

Pre-sale home inspections have gained traction in the depressed market because buyers are trying anything and everything to outdo one another. With a heavy supply of houses on the resale market, a pre-sale inspection can provide extra assurance that there won't be any surprises after signing the sale contract. David Tamny, president of the American Society of Home Inspectors, admits these inspections may not identify ways to add value, but they can certainly prevent a loss of some.

"Because of the do-it-yourself movement, people do things that are unsafe," he says, citing botched ceiling fan installations and improperly spliced wires as examples. If these problems are not detected when the home is sold, some sale contracts allow buyers to renegotiate prices if inspectors find them after signing.

Sellers needing to move quickly, however, should remain focused on the basics, Nayar says -- neutral paint jobs and replacing or cleaning carpets. That could be the difference between a signed contract and the for-sale sign remaining on the lawn.

Photo By: Tosska