GEARING UP TO LIST IN THE SPRING?

Home not selling? Clean, paint and pare price
March 2, 2010
Jennifer Wilson-Speedy
YOURHOME.CA EDITOR

If only selling a home was as simple as putting up the "For Sale" sign. Instead, it's an emotional process balled up with agonizing financial decisions and life changes that only get more stressful the longer the property's on the market.

Sofie Allsopp helps Brits make over their homes to speed up the sale of stagnant properties in Unsellables UK ,an across-the-pond rethinking of the Canadian Unsellables series.

This season, Allsop says, brings "new people (and) some really great properties" – at least, once they've cleared up the filth, clutter and worn-out decor.

"I'm always amazed when people's houses are dirty when they put it on the market."

In addition to the general turnoff that is grime, clutter "makes a house look so much smaller," she says, recalling an episode where the newlyweds' house was piled so high with boxes "you could barely see the floor."

These kinds of messes not only eat away at valuable floor and counter space but also hinder prospective buyers' ability to envision their own belongings in the home, which is often a key step in their decision making.

So, if you're preparing to sell, it's worth the effort to pare down before the first showings, including stowing family photos and mementos. Allsop also recommends putting oversized or extra furniture into storage to help make rooms feel larger.

Plus, she notes, cutting down on clutter now means less packing when moving day comes.

Faded decor is another Unsellables no-no. Often in houses that have been lingering on the market, "everything just looks a bit tired and unloved," says Allsop.

As a result, paint is "one of the most important things to do before you put in on the market," she says, suggesting sellers opt for "pale but interesting" colours, such as muted greens and blues, to help create a fresh look without imposing a bold, and potentially intimidating, personality on the space.

Sellers must also consider their furniture placement. Paring down will help open up spaces, but pieces must also be arranged to emphasize the home's flow, which means natural walking paths and doorways shouldn't be blocked. Try to showcase the flexibility of the space too. For example, convey that the home office could also be a bedroom by adding a small bed.

To prevent your home from languishing on the market, Allsop says one of the most important steps is getting a real estate expert to help you set a realistic price. She says a lot of the time people list their homes for too much money – and it ends up sitting for months until they lower the price.

In addition to delays for the sellers, listings that sit on the market also lose appeal with prospective buyers.

"If a house has been on the market for a few months, people will keep seeing it in their (web) searches and it will start to feel stale," she explains. "Price it for sale."

And, she adds, don't forget to give your home's exterior a little TLC – she notes that will be the photo on your Internet listings.

"You have two seconds to impress before someone clicks on to the next house," she says. "No one looks at a home with an overgrown yard and says, `This is the house for me.' "

Mowing the lawn, painting the front door, stowing the garbage bins and putting out some flowers "will instantly make the front of the house look smarter."